Fieldmagic recognised as ABA100 Winner in 2018 for Service Innovation & CRM Innovation!

Fieldmagic recognised as ABA100 Winner in 2018 for Service Innovation & CRM Innovation!

20 March 2018

Today, Fieldmagic, an Australian-based end-to-end field service management solution, has been recognised as an ABA100 Winner in The Australian Business Awards 2018 for Service Innovation and CRM Innovation.

Now in their thirteenth year, The Australian Business Awards program provides notable opportunities for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally.

The national winners are benchmarked in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

Glenn Richmond, CEO of CRM Online (Developers of Fieldmagic) says the award recognises CRM Online’s achievements in the research and development of CRM Online’s Fieldmagic platform.

“We’d like to express our thanks to The Australian Business Awards for this recognition, as well as to our team as we continue to expand our field service offering in the Australian and overseas market. Our team continue to release exciting innovations on our platform as we expand our offering to support SME, mid-market and enterprise customers. We’re thrilled to be playing a part in improving operations, and working to see our customers succeed.“

Glenn Richmond, CEO CRM Online

About Fieldmagic

Fieldmagic is the first Australian developed end-to-end solution for Field Service businesses that is built on top of a leading CRM system, providing unrivalled flexibility and a strong focus on operational efficiency and customer service.

Fieldmagic aims to eliminate paper-based processes and reduce overheads. The platform includes a quoting engine designed specifically for Field Services, a job scheduling calendar, an intuitive mobile technician app with GPS tracking, mobile time and materials tracking, and mobile electronic signing.

The platform also supports integration with major Australian accounting systems, and more importantly, has configurable compliance and safety checklists built specifically for field services from the ground up. The platform today is used across a number of mid-sized field service businesses across Australia, and has growing adoption now in the USA.

“With technology rapidly evolving, it is essential that organisations remain ahead of the curve by continuously exploring and embracing new technologies and investing in the education, training and development of their workforce in order remain competitive,” Australian Business Awards, Program Director, Tara Johnston said.

“High performing organisations that have adopted an innovation culture to achieve optimal levels of productivity and performance have been recognised in this year’s ABA100,” Ms Johnston added.

Each year the ABA100 Winners are recognised for their commitment to business and product innovation and for their achievements in transforming business practices and end-user experiences.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world-class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

For more information on The Australian Business Awards and the 2018 ABA100 Winners go to